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Terracotta Technologies
Back in 2004 I had the opportunity to create a brand from scratch. The challenge was that it was a company that sold a product I didn't fully understand and which couldn't be defined by any physical construct. On top of which it was in 'stealth mode' which meant it needed to have a presence on the web, but not divulge too much of the service it provided. I approached it just as it was back then. Clean, minimalistic, and non-intimidating.


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